Does my small business really need a website?
Yes! Over 3.2 Billion people now have access to the internet. Mobile internet coverage is accessible to 69% of the world. The internet is becoming an essential part of the life. Australians are accessing the internet for around 10 hours at home per week and of this time, 61% of people are using the internet to purchase goods or services. If you don’t have a website, your customers will go to a competitor who does.
What makes a 'GOOD' website?
Your website needs to be:
- function easily
- be easy to navigate
- have a strong use of images
- have professional content
- answer your customer’s questions
- be responsive across devices
- engage your customer
Do your packages come with Responsive Design?
We see that cross device optimisation is an essential element to all websites. All our packages come fully responsive.
How can my site rank better with Search Engines?
Search Engine Optimisation is always a challenge, after all, what is the point in having a smashing site that no-one can find?
To enhance your site for Search Engines, your site needs to:
- have unique content on your pages
- have a good use of images
- be able to be viewed across devices
- be easy to navigate
- have easy to find urls
- have a site map
Should I hire a Web Designer or use a Template/Online Building Platform?
This depends a lot on your computer expertise and your time. As web designers, we know the time and effort that creating a site takes. We also know the challenge of designing a site that merges a creative, unique aesthetic with the functionality required. We know that most small business owners are already stretched in terms of time, and outsourcing things that can be outsourced in order to give yourself more time building into your business is important. We know that often, as small business owners, we do things ourselves in order to save money.
With a website though, marketing gurus believe that a poorly-designed website is worse than having no website at all. So, it is important to ensure your website engages and entices your customers. As a small business, we know the importance of affordability. This is why we offer training guides as an added extra so that you can self-maintain your site if you so desire.
If you are keen to use a template, contact us for our templates that are currently being designed in our studio!
How often should I update the look of my website?
Design trends and technology changes so rapidly. In order to maintain a fresh and current site, you need to budget in a new website every 2-3 years.